the fact that this product is a) lighter brown (great since i'm strawberry blonde, and can't wear darker shades), and b) designed to only come off as "tubes" with water (hence, no "raccoon eyes" during the day) is GREAT! However, I do not like how the mascara dries very hard on my lashes, and tends to clump. It inevitably would pull out a few lashes from day to day.
i wish it performed better for the price. I've switched to Max Factor Volume Couture Mascara (Auburn) ($7.99) and am thrilled!!